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The information provided below is designed to assist AEA, school district, and Department staff in recruiting Generation X and Generation Millennial candidates to hard-to-fill special education support and related service positions. Anchoring the information is a document entitled Recruiting the Younger Generation of Emerging Professionals that contains multiple strategies for reaching new-generation candidates. Additional links and resources are provided here as supports for the strategies outlined in the document.
Recruiting the Younger Generation of Emerging Professionals
Examples of Recruiting Strategies
Logo/Moniker
The Iowa SLP logo and moniker is an example of a graphic that stands out, makes a statement about the profession, and attracts the young working professional. The Iowa SLP logo was based on Generation Y research that stated Generation Y is a more socially conscience generation that cares about the environment and society. The Iowa SLP Logo was developed with that principle in mind for speech-language pathologists (SLP).
NOTE: Individuals and organizations must set up an account at http://www.facebook.com to view or use Facebook as part of their organization's recruitment plan.
To see an example of a Facebook recruitment site, go to http://www.facebook.com to set up an account then you will be able to view Select Education's Facebook site: http://www.facebook.com/group.php?gid=5655268173&v=info&ref=search
YouTube
The following are examples of recruitment videos placed on YouTube to attract potential applicants:
1. Be An Iowa SLP is a video providing Information on the good things about living and working in Iowa with contact information on how to be an Iowa Public School Speech-Language Pathologist:
2. A Day In The Life Of A Speech Language Pathologist (Pt 1) Janelle Swanson from Prairie Lakes Area Education Agency leads us through interviews with several SLPs who give us some insight into their work with their clients here in Iowa.
NOTE: Individuals and organizations must set up an account at http://twitter.com to view or use Twitter as part of their organization's recruitment plan.
To see an example of a Twitter recruitment site, go to http://twitter.com to set up an account then you will be able to view NAS Recruitment Communication's Twitter site: http://twitter.com/nasrecruitment
Convention Display
This is a photo of the Iowa SLP Career Fair Booth at the national Speech, Language and Hearing Association meeting held in Kansas City, MO, July 2009:
To Advertise Jobs
American Speech-Language-Hearing Association (ASHA) Career Resources and Position Advertising - A website in which employers can advertise for positions in speech-language pathology, audiology and related fields.
Deaf Education Professional Postings - A website for employers seeking teachers of students who are deaf or hard of hearing and hearing interpreters in K-12 settings.
http://new.iowastaterid.org/Post_a_Job.php - A website for employers seeking interpreters in K-12 settings.
National Association of School Psychologists (NASP) Career Center - The premier electronic recruitment resource for the industry. Here, employers and recruiters can access the most qualified talent pool with relevant work experience to fulfill staffing needs.
Teach Iowa - A website providing free job posting services for Iowa schools and AEAs.